Reach engaged specialists through audio medical research.
Medcast Media delivers AI-curated audio summaries of medical journal research, filtered by specialty and disease area, creating a clinically relevant environment for sponsor engagement.
The service
What Medcast Media is
Medcast Media delivers AI-driven audio synopses of medical research and news to our users.
Specialist doctors subscribe by specialty and disease area. Research reaches them as audio they can listen to between patients, on the ward round, or in the car — not as another journal alert waiting to be read.
The products
Four apps, one platform
Two apps put research in front of doctors, one keeps industry staff across Australian regulatory news, and this portal is where sponsors run their programme.
iOS app
DoctorsNative app; audio playback, offline, push notifications
The specialist's feed, filtered to the specialty and disease areas they chose at sign-up.
Audio plays offline, so a commute or a hospital basement is not an obstacle.
Sponsored articles run as featured cards above the journal feed.
Web app / PWA
DoctorsSame content in the browser, installable
The same feed and the same audio, with nothing to install — and installable to the home screen for doctors who want it there.
Industry app
Pharma / industry staffFree Australian regulatory feed — TGA, PBS, PBAC and others. Audio-first, hourly refresh, mobile-number registration
Open the Industry appRead, favourite, or listen to regulatory updates as audio. Stay current from the car, during your commute, or between meetings.
The feed refreshes every hour, scanning all sources so you always have the latest regulatory updates at your fingertips.
The Industry app is completely free. Register with just your mobile number and start accessing Australian regulatory updates immediately.
Sponsor Portal
SponsorsAccess, content, notifications, engagement reporting
This app. Where you invite your doctors, publish your content, reach your audience and see what they did with it.
What your doctors open
- The specialist's feed, filtered to the specialty and disease areas they chose at sign-up.
- Audio plays offline, so a commute or a hospital basement is not an obstacle.
- Sponsored articles run as featured cards above the journal feed.
Australian Regulatory Sources
Currently configured for Australia, the Industry app aggregates updates from the key regulatory and health bodies that matter most to pharmaceutical and healthcare industry professionals.
Why this is different
A channel you own, end to end
Most pharmaceutical communication rents attention: a banner someone scrolls past, an email blast to a bought list, a stand at a congress. Sponsoring a specialty on Medcast Media is not a placement. For twelve months you hold the channel itself — the audience, the content that goes into it, the messages that reach them, and the data that comes back out.
Own the channel. Add to it. Message through it. Export analytics from it. A unique and powerful tool for medical communications.
Own the channel
One specialty, one country, twelve months, exclusive. Every doctor who signs up for that specialty in that market is your audience — and no competitor can buy a place beside you in it.
- Sole sponsor for the specialty and market, first come first served
- Preload your own doctor list by CSV and invite by email or printed QR sheet
- Your brand on the sign-up, and on the portal your team logs into
Put your content in it
Publish straight into the specialist feed — not alongside it. Write the article, attach audio, images and video, tag it by disease area, and choose whether it runs as a featured card or in the journal feed.
- Audio generated for every article, so it reaches doctors who never sit down to read
- Featured placement, or in-feed
- Campaign start and end dates, so content appears and retires on your schedule
- A live preview of exactly what the doctor will see, before you publish
Message them directly
Reach the same doctors in the same portal by push notification, email or SMS. Opt-outs, delivery and failures are handled and recorded for you.
- Push, email and SMS to your sponsored audience
- Target the whole audience or a group within it
- Opt-outs respected automatically; delivery and failures recorded
Take the data back
See who engaged and how — then take it with you. Engagement is not a number on a slide at the end of the campaign; it is a dataset you can put into your own systems while the campaign is still running.
- Unique readers, time spent, and the read-versus-listen split per article
- Activity and growth over time, and the hours your audience is actually active
- Export as CSV, or pull it into your warehouse or CRM
Sponsorship
Sponsor a specialty in a country
Exclusive 12-month sponsorships are available by specialty, by country. As the first-come-first-served sponsor, your brand is the sole sponsor for that specialty in that market. Many sponsorships have already been taken up — please inquire for current availability.
Check availability for my specialty and countryWhat a sponsor can do
An exclusive audience
Sponsor a specialty in a country; every doctor who signs up for it is your audience.
Bring your own list
Preload a doctor list by CSV and invite by email or printed QR sheet.
Publish on a schedule
Publish sponsored articles on a schedule, with audio, images and video.
Reach them directly
Reach your doctors by push, email or SMS, with opt-outs and delivery stats handled.
See the engagement
See engagement: unique readers, time spent, read-versus-listen split.
Take the data with you
Export the underlying data, or pull it into your warehouse.
The portal
Inside the Sponsor Portal
The Medcast Media Portal empowers pharmaceutical sponsors with comprehensive tools to engage medical professionals through targeted content delivery and detailed analytics. Monitor engagement, create compelling content, and manage campaigns across your sponsored regions.
Dashboard Analytics
Measure activity and track article engagement across all specialists in your sponsored country. Monitor both your own content and industry-wide reading patterns to understand specialist preferences and optimize your content strategy.
Article Creator
Create compelling articles with integrated audio content that seamlessly integrates into the specialist feed. Reach medical professionals in your sponsored country with targeted, educational content that drives engagement and builds trust.
Campaign Management
Control exactly when your articles appear and disappear from specialist feeds. Create sophisticated campaigns with multiple pieces of content scheduled over time, ensuring optimal timing and maximum impact for your educational initiatives.
Sponsor the healthcare professional version
Inquire about sponsorship or book a meeting.